Engaging Multiple Departments through Stickers
Engaging 12 different and distinct departments and brands in a single and simple way
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The Situation
The P&M Group wanted a system capable of delivering content easily to a dispersed Group workforce that the intended recipients would find easy to use and fit in around their respective day jobs.
The challenge? Finding a system that people would engage with. They recognised the normal challenges of daily work life make it unlikely that people will engage with content, no matter how good, if delivered through a system that is complicated or boring to navigate.
Stickerbook’s user first system design, micro learning format and gamification elements cut through the usual obstacles to learning and engagement. P&M’s Chairman Andy Moon supported Joanne Swift in deploying Stickerbook as he immediately saw the potential of the system to communicate complex topics in a simple, bite sized and accessible way. The gamification, promoting internal competition to complete learning is something that just works and the ability to track learning and engagement in real time was an added bonus.
What they did
They created a series of short, visual micro learning “stickers” focused on their key strategic intentions, commitments, projects and initiatives. They augmented this by selecting stickers from our core library that supported their sustainability learning goals, which took less than 30 minutes.
During the initial trial to build momentum Joanne recognised the top collectors (easy to track through our simple to use reporting metrics) to reward people for their effort and stimulate competition.
What happened next
The P&M Group have recognised the efficacy of Stickerbook and plan to deploy other operational topics into it as the ease of use and accessibility make it a valuable asset in P&Ms communication and engagement armoury. In their first Year P&M have seen an average of 88 minutes of micro learning logged across their users far exceeding previous sustainability focused learning outcomes.
Key Stats and Impact
🔁 3,500+ sticker collections
⏱️ 88 Minutes of learning and engagement per user
⚡ strategically important sustainability initiatives and reports shared
🛠️ 12 Separate Business Divisions Engaged
“Stickerbook enables us to educate our people about sustainability in a way that works. Our people appreciated that we deployed a system that is simple to use and fits around their daily work routines and challenges. Because it’s so easy to access where and when you want, it breaks through the normal barriers common to learning systems and the format is fun and engaging.
It’s also really easy to work with the Stickerbook team, they are enthusiastic, friendly and available. I highly recommend speaking to them if you need to communicate your strategy and initiatives.
Joanne Swift
Group Sustainability Manager
