Turning strategy into action across teams and sites
Over 70 minutes voluntary learning per colleague • 15% monthly user growth • 1,600+ workplace actions completed yealy
The Situation:
Boparan wanted to engage colleagues across multiple sites and select business units with a new sustainability strategy and environmental compliance programme.
The challenge was reaching busy and dispersed operational teams in a way that felt simple, relevant, and practical — while helping colleagues understand why it mattered and how they could take action.
What they did:
Boparan used Stickerbook’s existing library of stickers to create tailored learning journeys for different operational teams and business units.
Different sticker sets were created for roles including site managers and senior leadership — helping teams understand key priorities, processes, and actions relevant to their roles.
Alongside this, Boparan created bespoke stickers covering animal welfare, environmental compliance, and operational “how-to” processes on site.
These were brought together into simple, role-based learning journeys that helped colleagues build knowledge, take action, and provide on-the-ground feedback across sites.
What Happened Next:
Teams responded strongly to the short, simple, and collectable format.
Colleagues not only collected stickers themselves, but also referred others onto the platform through bonus referral stickers — driving an average 15% monthly organic user growth rate.
What started as a focused rollout across selected business units quickly expanded as engagement grew. Open-access access became increasingly valuable — allowing Boparan to scale communication, learning, and action across sites and roles without worrying about seat numbers, admin, or rollout barriers.
The success of the programme led Boparan to expand Stickerbook further across teams and business units — making it a growing part of communication, engagement, and learning around their Carbon Board and wider operational strategy.
The approach has since sparked interest in using Stickerbook across other operational areas, including procurement and site operations.
Key stats and Impact:
👥 70+ minutes of voluntary learning per user each year
🔁 15 strategic action stickers collected per user each year
📈 15% monthly organic user growth
⚡ 5 bespoke role-based learning journeys created
🌍 1,600+ workplace actions completed yearly
“Stickerbook has given us a simple, engaging, and scalable way to reach colleagues across our organisations and sites with our strategy.”
We were able to start with a focused rollout and then expand engagement more widely as the platform gained traction — without worrying about seat numbers, licences, or admin.
The format makes it easy for people not only to collect stickers themselves, but also to recommend the platform to others and contribute their own ideas and content.
It has helped us communicate strategy, encourage action, and create much stronger engagement across our teams.”
Aydn Loffman MISEP, CEnv
Group Environmental Improvement Manager
